After a fulfilling career in sports and entertainment, I felt called to take a different path — one with deeper meaning, one that could make a real difference in the lives of those who have given so much to our country: our veterans.

The inspiration behind Triple Star Brand is a true American hero, Roy Ray of Aurora, Colorado, a Purple Heart Vietnam Veteran who devoted 24 years to the U.S. Army and another 18 years as a Career Army Civilian — an astounding 42 years of service in total. Even today, Mr. Ray continues to lead, inspire, and serve both our nation and our veterans. His courage, humility, and selflessness remind us what it truly means to live a life of service. To know him is to be inspired.

With the support of family, friends, and unwavering trust in God, Triple Star Brand was born — built on the simple but powerful belief that we can make a positive impact by celebrating the spirit of American freedom. Our three-star logo embodies the values that guide us: Faith, Family, and Freedom.

Every detail of our collection reflects this mission. From honoring the unwavering loyalty of service dogs who bring comfort to veterans, to the strength and resilience of the American Mustang — a symbol of untamed freedom — our designs carry stories that matter.

And here’s the heart of it: every purchase has a purpose. A portion of our net proceeds goes directly to supporting veterans who have bravely sacrificed for our great country. When you wear Triple Star Brand, you’re not just wearing clothing — you’re carrying a message, honoring a hero, and standing alongside a community that refuses to forget the sacrifices made for our freedom. Together, we can amplify that impact. Together, we can build stronger communities. And together, we can ensure that the values of Faith, Family, and Freedom never fade.

Thank you for believing in this mission, for standing tall with us, and for helping us give back — one t-shirt, one hat, one hero at a time.

LET’S STAND TALL TOGETHER.